Welcome to Piz Buin UK (https://pizbuinuk.com/). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services. We are committed to protecting your personal data and respecting your privacy rights in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Piz Buin has been a trusted name in sun care since 1946, named after the 3,312-metre Alpine peak in the Silvretta range. Our mission is to provide superior sun protection through advanced UV-filtering formulas, moisturizing creams, convenient sprays, and restorative aftersun products. As we serve customers across the United Kingdom and beyond, we recognize the importance of transparency in how we handle your personal information.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with these terms, please discontinue use of our website immediately.
What Information We Collect
We collect several types of information from and about users of our website to provide you with an optimal shopping experience and to improve our products and services.
Personal Identification Information: When you create an account, place an order, subscribe to our newsletter, participate in surveys, or contact our customer service team, we may collect personal details including your name, email address, postal address, phone number, and date of birth. For transactions, we collect billing information and delivery addresses to process and fulfill your orders for products such as our Moisturising Sun Lotion SPF30, Allergy Sun Sensitive Skin formulations, and After Sun Tan Intensifying Lotion.
Transaction Information: When you purchase Piz Buin products through our website or through our retail partners listed on our site (including Superdrug, Amazon, Justmylook, Savers, and Trolley), we collect order details, payment information, purchase history, and product preferences. This helps us understand which products—whether our 200ml After Sun bottles, 400ml family-size lotions, or specialized Mountain range formulas—best serve your sun protection needs.
Technical and Usage Data: We automatically collect certain information about your device and how you interact with our website. This includes your IP address, browser type and version, operating system, time zone setting, browser plug-in types, geographic location data, page response times, download errors, length of visits to specific pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from pages. This data helps us optimize the user experience when you’re comparing our SPF15, SPF30, and SPF50 protection levels or reading about our Alpine heritage.
Communication Data: We retain records of your correspondence when you contact us via email at [email protected], phone at +30 210 6173000, or through our website contact forms. This includes your inquiries about product suitability for sensitive skin, questions about our Allergy Lotion’s effectiveness against prickly heat, or requests for advice on selecting the appropriate SPF level.
Marketing and Preference Information: With your consent, we collect information about your preferences for receiving marketing communications, your communication preferences, and your interests in specific product categories such as tan enhancement products, allergy protection ranges, or mountain sports sun defense.
Review and Feedback Data: When you submit product reviews, ratings, or testimonials about our sun care products, we collect this content along with any associated ratings. Our website features over 9,452 After Sun reviews and 12,686 total reviews across our product range with an impressive 4.95 top customer rating.
Use of Information
We use the collected information for various legitimate business purposes that enhance your experience and allow us to operate effectively.
Order Processing and Fulfillment: We process your personal and transaction information to complete purchases, verify payment details, arrange delivery of products such as our Tan & Protect Tan Intensifying Lotion SPF30 or PIZ BUIN Allergy Lotion SPF50+, handle returns and exchanges, and provide customer support throughout the purchasing journey.
Service Enhancement: Your usage data helps us understand how visitors navigate our website, which product categories receive the most attention, and how we can improve the presentation of information about our broad-spectrum UVA/UVB filter systems, triple resistance formulas against chlorine and seawater, and our Tanimel tan-enhancement technology.
Personalized Experience: We analyze your browsing patterns and purchase history to recommend products suited to your skin type and sun protection needs. For instance, if you’ve shown interest in products for sensitive skin, we might highlight our Allergy range with CALMANELLE shield complex, or if you’re an experienced tanner, suggest our Tan Intense Lotion SPF15.
Communication and Marketing: With your explicit consent, we send promotional emails about new product launches, special offers on our 150ml and 200ml formats, seasonal sun care advice, and information about our heritage dating back to Franz Greiter’s 1938 sunburn experience on Piz Buin peak. You can unsubscribe from marketing communications at any time using the opt-out link provided in each email.
Customer Support: We use your contact information and communication history to respond to inquiries about product ingredients like Vitamin E, Shea Butter, and Glycerin, to address concerns about skin reactions, to provide guidance on differentiating between our standard Moisturising Lotion and specialized Allergy formulations, and to resolve any issues with orders or deliveries.
Research and Analytics: Aggregated and anonymized data helps us conduct market research, analyze trends in sun care preferences, understand seasonal purchasing patterns, evaluate the effectiveness of our marketing campaigns, and develop new formulations that address emerging consumer needs in sun protection.
Legal Compliance: We process your information to comply with applicable laws and regulations, respond to legal requests and prevent fraud, enforce our Terms & Conditions, protect our rights and property, and ensure the security and integrity of our website and business operations.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we do share information with trusted partners under specific circumstances.
Retail Partners: Our website displays product listings and pricing from verified UK retailers including Superdrug, Amazon UK, Justmylook, Savers, and Trolley. When you click through to purchase products on these platforms, you will be subject to their respective privacy policies. We encourage you to review these policies before completing transactions.
Service Providers: We engage third-party companies to perform functions on our behalf, including payment processing, order fulfillment and shipping, data analysis, email delivery, hosting services, customer service support, and marketing assistance. These service providers have access only to the personal information necessary to perform their specific functions and are obligated to maintain confidentiality.
Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction, your personal information may be transferred to the successor entity, subject to the same privacy protections outlined in this policy.
Legal Requirements: We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to legitimate government requests.
Aggregated Data: We may share anonymized, aggregated statistical data about our customers, sales, traffic patterns, and related site information with business partners, advertisers, or other third parties. This data cannot be used to identify individual users.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.
Essential Cookies: These cookies are necessary for the website to function properly, enabling core features such as security, network management, and accessibility. You cannot opt out of essential cookies as they are crucial for basic site operations.
Performance Cookies: We use analytics cookies to collect information about how visitors use our website, including which pages are viewed most frequently, how users navigate between our SPF comparison tools and product category pages, and where error messages occur. This data is aggregated and anonymous, helping us improve website performance.
Functionality Cookies: These cookies remember your preferences and choices, such as your preferred language, region settings, or previously viewed products like our Mountain Sports Sun Defense range or Tan Enhancement collections. This personalization enhances your user experience during return visits.
Marketing Cookies: With your consent, we use advertising cookies to deliver relevant promotional content about our sun care products, track the effectiveness of our marketing campaigns, and present targeted advertisements on third-party websites. These cookies may track your browsing activity across different websites.
You can control cookie preferences through your browser settings, choosing to block or delete cookies. However, disabling certain cookies may limit your ability to use some features of our website. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.
External Links
Our website contains links to external sites, including our retail partners (Superdrug, Amazon UK, Justmylook, Savers, Trolley) and approved content delivery networks. When you click these links and leave pizbuinuk.com, our Privacy Policy no longer applies.
We do not control the privacy practices of third-party websites and are not responsible for their content, policies, or data handling procedures. These external sites may collect information, use cookies, and handle your data differently than we do. We strongly encourage you to read the privacy policies of any third-party sites you visit before providing personal information.
Our inclusion of links to external retailers where you can purchase products like our Piz Buin Tan And Protect Tan Intensifying Lotion SPF30 150ml (£16.51 on Trolley) or Moisturising Sun Lotion SPF50 200ml (£17.28) does not constitute an endorsement of their privacy practices.
Security Measures
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Data Encryption: We use industry-standard SSL (Secure Socket Layer) encryption technology to protect sensitive information transmitted online, including payment details and account credentials. Our website address begins with “https://” indicating a secure connection.
Access Controls: We restrict access to personal information to employees, contractors, and service providers who need to know that information to process it on our behalf. These individuals are bound by strict confidentiality obligations and may face disciplinary action or contract termination if they fail to meet these obligations.
Secure Storage: Personal data is stored on secure servers with firewalls, intrusion detection systems, and regular security audits. We maintain physical, electronic, and procedural safeguards to protect the information we collect.
Regular Monitoring: We continuously monitor our systems for potential vulnerabilities and attacks, conduct regular security assessments, update our security protocols to address emerging threats, and maintain incident response procedures in case of a data breach.
Despite these measures, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
User Rights and Choices
You have specific rights regarding your personal information, and we are committed to facilitating the exercise of these rights.
Access Rights: You have the right to request confirmation of whether we process your personal data and to obtain a copy of the personal information we hold about you, including details about your orders for Piz Buin products, your newsletter subscriptions, and your communication history.
Correction Rights: If you believe any information we hold about you is inaccurate, incomplete, or outdated, you have the right to request correction or update of that information. You can update many details directly through your account settings.
Deletion Rights: You may request deletion of your personal information, subject to certain legal exceptions. We will comply unless we have a legitimate reason to retain the information, such as completing transactions, complying with legal obligations, or resolving disputes.
Objection Rights: You can object to processing of your personal information for direct marketing purposes at any time. Simply click the “unsubscribe” link in marketing emails or contact us directly at [email protected] to opt out.
Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller without hindrance.
Restriction Rights: You may request restriction of processing your personal information under certain circumstances, such as when you contest the accuracy of the data or object to processing while we verify your concerns.
To exercise any of these rights, please contact us at [email protected] or write to us at Alte Bahnhofstrasse 1, 7250 Klosters, Switzerland. We will respond to your request within one month, though complex requests may require up to three months with appropriate notification.
Protection of Minors
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected]. If we discover we have inadvertently collected information from a child under 16, we will delete that information promptly from our systems.
While our sun protection products, including family-size 400ml bottles and gentle Allergy formulations, are suitable for use by children when applied by parents or guardians, the website itself requires adult supervision for any interactive features.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides additional privacy rights and protections.
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which information is collected, our business purpose for collecting information, and the categories of third parties with whom we share information.
Right to Delete: California residents can request deletion of personal information we have collected, subject to certain exceptions.
Right to Opt-Out: You have the right to opt out of the sale of personal information. We do not sell personal information as defined by CCPA.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, including by denying services, charging different prices, or providing different service quality.
To submit a CCPA request, email [email protected] with “CCPA Request” in the subject line or call +30 210 6173000. We will verify your identity before processing requests and respond within 45 days.
GDPR Compliance
For individuals in the European Economic Area (EEA) and United Kingdom, we comply with the General Data Protection Regulation (GDPR).
Lawful Basis for Processing: We process personal data based on one or more lawful grounds including your consent for marketing communications, contract performance when processing orders for products like our After Sun Tan Intensifying Lotion 200ml (£16.78), legitimate interests in operating our business and improving services, and legal obligations requiring data retention.
Data Protection Officer: For GDPR-related inquiries, you may contact our data protection representative at [email protected].
International Transfers: When we transfer personal data outside the EEA or UK, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the European Commission.
Right to Lodge Complaints: You have the right to lodge a complaint with your local supervisory authority if you believe we have violated your data protection rights.
How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Account Information: We retain account details for as long as your account remains active plus a reasonable period thereafter to address potential disputes or legal claims.
Transaction Records: Purchase history and order information are retained for seven years to comply with tax and accounting regulations.
Marketing Data: If you subscribe to our newsletter or marketing communications, we retain your contact information and preferences until you unsubscribe or request deletion.
Technical Data: Website usage logs and analytics data are typically retained for 26 months, after which they are anonymized or deleted.
Communication Records: Customer service correspondence is retained for three years to maintain service quality and address follow-up inquiries.
When personal information is no longer needed, we securely delete or anonymize it in accordance with data protection requirements.
Policy Updates
We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the “Last Updated” date at the top of this policy and may provide additional notice through email notification to registered users or prominent website announcements.
We encourage you to review this Privacy Policy periodically when visiting our website to stay informed about how we protect your information. Your continued use of pizbuinuk.com after policy changes indicates your acceptance of the updated terms.
Significant changes affecting how we handle sensitive information, such as our approach to processing data about skin sensitivities or health-related inquiries about products like our Allergy Sun Sensitive Skin Lotion SPF50+, will be communicated with particular transparency.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, we are here to help.
Email: [email protected]
Phone: +30 210 6173000
Mail: Alte Bahnhofstrasse 1, 7250 Klosters, Switzerland